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Both strategies
increase the chances that people will find your site. As an added
incentive for you, most major search engines place your site higher
in their summaries based on how many pages link to it, which is
another reason to get as many links to your site as you can. So,
with whom do you set up reciprocal links, and where? How do you
go about exchanging banners? Are these strategies worth the time
and effort?
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